1

Start with Within Temptation
Intro slides
Objectives
Being in the entrepreneurial mood in the class
Think about a possible idea on a company you would like to build or a new company some of your family or friends recentl y has launched and you would like to be involved
Research then one the within temptation website and see how you could probably learn from them. What could you use for your business?

2
Tell the story of dermacentrum
Start into SEO or technical marketing but explain there already the 3 levels of e marketing or web marketing
SEO / Paid Web Marketing & Social Media marketing
After the part of SEO, research on your own idea or existing start up and see for following

If existing website
  • See the metatags information of the pages, does it make sense
  • How easy is it to find the website, does it work on company name, on main keywords, local or international (key markets)
  • Compare to competitors
  • What does Alexa say
  • How added value , content heavy is the page, only hard sell or info or is there updated and added value info available
  • Create a tagcrowd of the index page and see if this makes sense visually, compare to your toughest competitors
  • Check the backlinks (be careful about the relevance of those links which is not guaranteed)
  • Check entrance of DMOZ as well as Wikipedia (English / France)

If no existing website yet
  • Define the metatags information of the pages
  • Define and find competitors
  • List what they are doing on metatagging
  • How easy is it to find their website of similar products like yours, does it work on company name, on main keywords, local or international (key markets)
  • What does Alexa say about your competitors? Is the one you consider top competitor as well do best in Alexa
  • How added value , content heavy are the competitor page, only hard sell or info or is there updated and added value info available, could you beat them
  • Create a tagcrowd of their index page and see if this makes visually sense
  • Check their backlinks (be careful about the relevance of those links which is not guaranteed)
  • Check their entrance of DMOZ as well as Wikipedia (English / France)

Continue on Paid Webmarketing
Objective
  • Suggest portals where you believe a adds or profile placement would make sense, why so?

3

Slides on Google
Looking at different Google Aspects
Objective
  • Create a add for your own idea or existing business
  • One for Google and one for Facebook
  • Suggest pages where you would like to be placed, see if they offer Google ads placement

Continue on Google slides

The Long Tail for your business
This leads all to a totally new way of looking at how business can be done
From Pareto to Long Tail business and the web is always at your side
Slides on Long Tail

Objective
Check the Best Practise from Google on landing pages and come up with LT strategy for your business and describe how you would like to promote it, landing page, SEO/ PPC strategy

4
Intro to Web2.0 social media
more stories and samples on your slide collection under social media folder
Objectives
  • Compare and see what social media activities your competitors are involved
  • Come up with a social media strategy business model for your new enterprise

on your memory stick
Side story Music and Social Web

5
Twitter for business slides

Objectives
Follow those selected business twitter success stories and present it to class, using Prezi. Be fast and pitchy and find THE winner of how those companies (mis-)used Twitter for their purpose

Blanc-Travaillon Fanny Emmanuelle > Kogi Korean BBQ
Gaudin Morgane Marine, Simone > Coffee Groundz
Jensen Anne > Comcast Cable
Jiang Siyao > Zappos
Kublikova Olga > Dell Computers
Marquez Quentin Patrice > Souplantation
Mitler Stéphanie Marie, Sandrine > Powell’s Books
Noailly Caroline Camille > Shaq
Ono Carolina Satsumi > Walt Disney
Panel Théo Charles > BreakingNews
Peterschmitt Guillaume Jean > Lady Gaga
Püss Hanna > HyattConcierge
Scapinello Diletta > JetBlue
Serrano Martínez Juan Ignacio > DKNY
Tao Yingjie > Starbucks
Vaillant Franck Manutea, Georges, Guy > Barack Obama
Wawrzycki Susan > Network Solution 's Go Granny
Wilkinson Diana > Unicef India 's Awaaz Do
Yuan Yidie > USA for UNHCR 's tweetathon


6
Going mobile slides

Objectives
After slide 8, brainstorm on what this could all mean for your own business idea

Continue slides

Objectives
Check what exists in the apple store on your market segment already, are your competitors represented mobile, having their own apps

7
Sensory Internet
Prezi on AR and get sensory

8
Augmented Reality

How it all started to bridge the on and off line worlds
One of those apps being the QR codes
Followed by more slides and samples of AR

9
Looking at the people who support those trends and why they will be so good in using them to its best potential
Slides on Know the Audience

on your slides collection Networking is King
(eventually on tribes and movie Seth Godin)