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Friday, February 22

  1. page 02 - course schedule edited ... Peterschmitt Guillaume Jean > Lady Gaga Püss Hanna > HyattConcierge Ribeiro-Storm Jan…
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    Peterschmitt Guillaume Jean > Lady Gaga
    Püss Hanna > HyattConcierge
    Ribeiro-Storm Janhaëlle > MariottIntl
    Scapinello Diletta > JetBlue
    Serrano Martínez Juan Ignacio > DKNY
    (view changes)

Friday, August 10

  1. page Sue Wawrzycki edited Optimizing Your Web Influence on Prezi Final Project references: www.wholefoods.com www.trade…

    Optimizing Your Web Influence on Prezi
    Final Project references:
    www.wholefoods.com
    www.traderjoes.com
    http://www.socialmediaexaminer.com/10-ways-to-grow-your-facebook-page-following/
    http://www.informationweek.com/thebrainyard/news/social_networking_consumer/231602152
    http://searchenginewatch.com/article/2067564/How-To-Use-HTML-Meta-Tags
    SEO – Search Engine Optimization
    - add tags/keywords to make your website come up on google, bing, etc
    - ROI – is your marketing paying for the investment required? (since making the website, do you have more customers? Is the website effective? Is it searchable?)
    - Problem with print media – there is no feedback. Everything on the web leaves a digital footprint. If you put a banner out, you can tell how many people looked at it, and how many people filled out the form as a result. (or maybe you have a web coupon – you fill your database, you know how many saw the ad, how many printed out the coupon.) You can measure your success with internet marketing.
    Metatagging
    - on any given website, you can right click and view the source info. This is where you can put your tags
    o not more than 7 – 12 tags
    o can not put names of competitors in your tags or google will blacklist you
    o google algorithms will try to match content and tags, so tags that are referenced more often in the content will be more effective
    - can use a metatag analyzer to see how effective your tags are
    - can use google analytics to find out what kind of keywords your audience is searching for
    - can also use google adwords
    Linking
    - avoid link farming – getting your website listed on huge listings (google doesn’t like)
    - can use free tools like link preparation
    - link to relevant sites, blogs, portals and social media sites
    - find out about most famous blogger in your city and invite them to your café, etc.
    - get listed on DMOZ.org – it’s an open directory
    - put yourself on Wikipedia (facts only) – and the more you can link to other Wikipedia pages the better
    PPC advertisement
    - Pay Per Click – such as the top banner on google search
    - Must have a google adwords account in order to create a google ad
    o You have only a 25 character headline
    o 2 description lines of 35 characters each
    o third line is the website link only (also 35 character limit)

    (view changes)

Monday, April 9

Friday, March 30

  1. page Franck Vaillant edited ... Meta tags analysis Here is the URL of the website: http://www.grenoble-em.com/1075-institut-sp…
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    Meta tags analysis Here is the URL of the website: http://www.grenoble-em.com/1075-institut-sport---management-1.aspxI have used several meta tags analyzers to compare the different results about meta tags:SEO centroSubmit expressRanking todayAccording to the first analyzer, the analysis was quite good. It found out that the title contained no error and the title relevancy to the page was good. Keywords meta tags contain no errors too. The negative point was about the description meta tags: the analyzer found no meta tags about it.The other analyzers (Submit Express and Ranking today) found no title tag, no description meta tags and no keywords meta tags. This is a negative point for the Institut Sport & Management, because the page is not designed to have a maximum searching engine compatibility. The probability of a high ranking is low.
    How easy is to find the website?
    ...
    for them.
    If we type “Institut Sport et management” on Google the website is first on the first page. This is a positive point because there are no other organizations with the same name, or they are less famous.
    However we have to put ourselves in the feet of the athletes. Generally they don’t know the Institut Sport & Management. When they surf on the Internet they look for “formation sportifs de haut niveau” (“training for senior-level sportsmen”). On Google, the website appears at the eighth position on the first page of found results. This is a good result for the website but at the eighth position our website is likely to be relegated to the second page…
    On Yahoo, the second search engine in France, the result of the same research is clearly disappointing. The website is at the end of the second page.
    ...
    those results.
    Competitors
    When looking for competitors on Alexa, the analyzer finds several websites:
    ...
    When searching on Alexa, all of the websites shown above are competitors for the Institut Sport & Management, because most of colleges and business schools have a specialization in sport and management.
    However the real competitors are organizations which provide the same service, that is to say a high education training for athletes.
    ...
    powerful competitors:
    The Université Paris Dauphine, which offers the athletes and sports professionals an easy occupational retraining.
    http://www.dauphine.fr/fr/formations-et-diplomes/recherche-avancee-detail/formation_id/l3-gestion-management-professionnalisant-sportifs-de-haut-niveau-3691.html?tx_formations_pi1%5BbackPid%5D=502&cHash=f233cfcb841c1be10ea1ae9185f3ef2c
    ...
    The tag cloud for the Institut Sport & Management makes sense. We find all the key words for the service offered (management, sport, training,degree…).
    Compared to the tag clouds of the competitors, our tag cloud seems to be very meaningful. For instance the tag crowd of the Paris Dauphine program is longer but key words are not relevant enough.
    Backlinks
    I have checked the backlinks of the website with two analyzers (iwebtool.com and backlinkwatch.com). The result is very negative for the organization: there are no backlinks found.
    Adding backlinks could be a great solution for the Institut Sport & Management, because it is a good way to attract new people on the website. A strategy of partnerships with specific organizations, such a French sport federations could be a great opportunity to contact sportsmen by adding a link on their websites.
    ...
    However it has a Viadeo account. The strategy on Viadeo is different from the one used on Facebook. Viadeo allows the Institut Sport & Management to extend its professional network (federations…).
    First, the organization should set up a communication strategy for the google+ account. It should do the same as on facebook, by communicating about the athletes of the IS&M…
    ...
    social network.
    I think the IS&M should focus on Facebook. The communication strategy seems to be good and it should be maintained for the future. However I propose a new way to use facebook, not only to promote the IS&M but also to recruit “customers”.
    In my opinion Facebook could be an interesting way to select and recruit athletes. I explain myself: the athletes which are interest in our high-education training are generally young people (between 20 and 30 years-old). Most people within this age-range have an active facebook account. So it could be easier to contact them directly instead of trying to get them through federations or other structures.
    ...
    the network.
    If the athlete is interested he will ask for a documentation and a deep presentation of the IS&M. We will get his phone and mail contact: the recruiting process is launched.
    The organization could implement a strategy of communication for the message sent to the athletes. For instance, if the IS&M has already an athlete in a certain sport pursuing the training, quoting him in the message could be a successful strategy, because the message becomes more valuable. I really believe that facebook will be the future way for attracting athletes and recruiting them.
    ...
    However a good way to attract athletes is to create partnerships with most federations, most professional clubs as possible in order to have a link to the website on their websites.
    Moreover, the website should be linked to all training centres to attract future professional athletes. Those partnerships should be negotiated as soon as possible.
    Mobile application
    I

    I
    have thought
    ...
    (plaquette, newsletter…).
    REFERENCES
    I have quoted all my references in my Prezi presentation. I have quoted all the websites "tool analyzers" used in my research.
    Consult the top search and social media marketing firm in Canada for more advice on SEO Montreal as well as other web-based processes. Our panel of experts have diverse expertise in a wide array of SEO Toronto strategies.
    (view changes)
    10:24 am

Friday, March 2

  1. page Guillaume Peterschmitt edited ... http://prezi.com/nsdpjhzkht9n/nymphony-records/ Nymphony Records on Prezi For my graded pro…
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    http://prezi.com/nsdpjhzkht9n/nymphony-records/
    Nymphony Records on Prezi
    For my graded project, I will focus on Nymphony Records, the record label of the Grenoble Ecole de Management. This association has been created two years ago and is known as the first student record label in France. This association aims to produce and distribute the musical production of artists studying in GEM. With no perspective of large incomes, the first objective of Nymphony Records is to get the highest visibility for its artists in order to book them into big events.
    Nymphony Records bets on its originality and some new projects to get popularity. All its strategy relies on Internet operations. With no particular equivalent in other schools, the label aspires to compete with the greatest French independent record labels such as Because Music, Naïve, Ed Bangers or Kitsuné.

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  2. page Guillaume Peterschmitt edited ... 2. Graded Project http://prezi.com/nsdpjhzkht9n/nymphony-records/ Nymphony Records on Prezi…
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    2. Graded Project
    http://prezi.com/nsdpjhzkht9n/nymphony-records/
    Nymphony Records on Prezi

    (view changes)

Thursday, March 1

  1. page Guillaume Peterschmitt edited ... 2. Graded Project http://prezi.com/nsdpjhzkht9n/nymphony-records/ <div class="prezi…
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    2. Graded Project
    http://prezi.com/nsdpjhzkht9n/nymphony-records/
    <div class="prezi-player"><style type="text/css" media="screen">.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }</style><object id="prezi_nsdpjhzkht9n" name="prezi_nsdpjhzkht9n" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="550" height="400"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowscriptaccess" value="always"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=nsdpjhzkht9n&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"/><embed id="preziEmbed_nsdpjhzkht9n" name="preziEmbed_nsdpjhzkht9n" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=nsdpjhzkht9n&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"></embed></object><div class="prezi-player-links"><p><a title="Nymphony Records" href="http://prezi.com/nsdpjhzkht9n/nymphony-records/">Nymphony Records</a> on <a href="http://prezi.com">Prezi</a></p></div></div>
    (view changes)
  2. page Guillaume Peterschmitt edited ... 2. Graded Project http://prezi.com/nsdpjhzkht9n/nymphony-records/ <div class="prezi…
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    2. Graded Project
    http://prezi.com/nsdpjhzkht9n/nymphony-records/
    <div class="prezi-player"><style type="text/css" media="screen">.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }</style><object id="prezi_nsdpjhzkht9n" name="prezi_nsdpjhzkht9n" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="550" height="400"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowscriptaccess" value="always"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=nsdpjhzkht9n&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"/><embed id="preziEmbed_nsdpjhzkht9n" name="preziEmbed_nsdpjhzkht9n" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=nsdpjhzkht9n&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"></embed></object><div class="prezi-player-links"><p><a title="Nymphony Records" href="http://prezi.com/nsdpjhzkht9n/nymphony-records/">Nymphony Records</a> on <a href="http://prezi.com">Prezi</a></p></div></div>
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